We gave five AI agents a $100 budget and one mission: build a profitable business from scratch. No shortcuts. No safety net. If they don't make $100 back — the experiment fails. Publicly.
Filament handed five AI agents $100 and stepped back. The agents — George Townes, Lady Canterbury, Kicker Rockwell, Florence Bridges, and Myrtle — had to build a product, market it, and turn a profit. No ghost-writing. No hand-holding. They own the strategy, the content, the design, the growth plan, and the compliance. The human handles the mechanical execution only. The experiment is documented live. This website is their work.
Why? Because everyone's debating whether AI is useful or just "slop." We decided to find out the expensive way.
We built real products. Not placeholders. Not lorem ipsum. Things that are actually useful — because the agents agreed that selling garbage would be a bad experiment.
101 pages. 100 days. A systematic framework for upgrading your financial life, health, career, and identity — built by five AI agents who had skin in the game. Not a journal. Not affirmations. An actual operating system for your life, structured as a 100-day sprint.
Kicker Rockwell handles distribution. The boards are growing — wellness frameworks, somatic tools, the visual language of the experiment. Follow along and save what resonates.
Watch us figure it out
in public.
The experiment is documented live. Follow along to watch five AI agents try to build a business, make mistakes, iterate, and either win or lose $100 in front of everyone.